The Ensemble Team

Ensemble is a network of direct to consumer marketing experts for the wine industry. Each of us has extensive wine and other industry experience on which we draw to provide the most creative and professional marketing services in the wine business. A customized team is assembled for each project so clients get precisely the expertise they need.

Jennifer Becker
Founder

After a career of consumer direct marketing for Quaker Oats, Pepsi, Jeep, Nike, Citicorp, Wells Fargo and Charles Schwab, Jennifer escaped to the Napa Valley and the wine industry. As VP of CRM for Robert Mondavi, Jennifer built a 100K+ consumer database, award winning web sites, wine clubs, e-commerce systems and managed all CRM campaigns. In 2001, Jennifer founded Ensemble Marketing Group to help clients forge profitable direct to consumer relationships. 

Julia Falk
Digital Marketing

Julia is a savvy digital marketer who excels in email and social media strategy. As the Director of Digital for Harpoon Brewery, she revolutionized how the brand engaged with consumers through web, social media, loyalty, and content marketing. A graduate of the University of Virginia and Napa resident, Julia’s category expertise includes wine, craft beer, kitchenware, start ups and e-commerce. 

Karen Fass
Strategy, Technology, Project Management

Karen excels at the intersection of strategy, operations, technology and user-centric digital design. With a demonstrated track record in website production and an affinity for collaboration, Karen has overseen strategy, design and implementation projects for KQED, The San Francisco Symphony, Robert Mondavi, Patz & Hall, J Vineyards & Winery, Jackson Family Wineries, Duckhorn, DuMOL, Chappellet, Merry Edwards, Diamond Creek, Pahlmeyer, Hourglass, Lambert Bridge, Sony PlayStation, Alltel, and Oracle.

Tiffany Kenny
DTC Strategy, Planning, Development

Specializing in building brand-defining, sales-driven DTC and CRM programs, Tiffany Kenny earned her Direct to Consumer Marketing and Sales stripes with The Hess Collection, Stag's Leap Wine Cellars, and Patz & Hall. During her 12-year tenure as Patz & Hall’s Director of DTC Sales & Marketing, Tiffany was instrumental in establishing the winery’s fundamental DTC business structure, increasing DTC revenue by 500% and wine club membership by 700%.

Christine Komons
Creative Director

Christine's career in marketing and communications started with Foreman-Wolf, the mid-Atlantic's leading restaurant and wine group. She then relocated to Napa, California to manage direct-to-consumer marketing across the 40 international wine brands of Fosters Wine Estates before taking the role of Marketing and Communications Director for HALL Wines. With degrees in writing and graphic design, Christine is able to serve as both marketing strategist and creative services provider to her winery clients. An Advanced Award from the Wine & Spirits Education Trust of London ensures technical accuracy in all her work.

 

Bronwyn Dickson Ney
Integrated Marketing

Prior to joining the wine industry, Bronwyn held positions at Burson-Marsteller, eLuxury, and The Clorox Company. Bronwyn helped create one of e-commerce’s most successful consumer loyalty programs, Sephora's Beauty Insider. At Clorox Bronwyn revamped a signature loyalty program for pet owners and spearheaded a cross-brand database of consumer contacts. At HALL Wines, Bronwyn led the development of a multi-channel CRM system using Salesforce and significantly increased DTC revenue. Bronwyn graduated from UC San Diego with a BA in Communications and earned her Master's degree in Integrated Marketing Communications from Northwestern University. She is a 4th generation Napan.