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ServicesEnsemble Marketing Group provides the following services to maximize the value of your customer relationships CRM strategic planningAre you optimizing the relationship with your customers from awareness, to trial, to sales to loyalty? We build from scratch - or reengineer - the systems, processes, staffing skills, marketing programs and metrics to support profitable customer relationships. Direct BrandingIs your story told effectively and memorably? Is your brand's essence and quality reflected in marketing materials and media? We create state of the art marketing materials, brochures, mailings, emails, web sites, signage - that express the unique essence of your brand. Marketing CampaignsOnce you've sparked a consumer's interest, how do you extend the relationship to maximize profit? How quickly - and profitably - do you follow up with a relevant offer? Whether your campaign strategy is in its infancy or you are an advanced marketer we'll take you to the next level to improve your ROI. Experience MarketingWhat does your guest experience at your winery? On your web site? As a wine club member? Is your story told in a memorable way? We use mystery shopping, guest surveys, benchmarking and web site analysis - and we tell you how you stack up against your competitors. We choreograph guest experiences that weave together great customer service, wine expertise and a bit of theatre. Staff DevelopmentDoes your staff have adequate skills to provide a gracious experience but also to ask for (and get) the sale? We customize training for your staff that will both increase guest satisfaction and sales per guest. InfrastructureDo your systems and tools support your CRM strategy? Are you daunted by the array of e-commerce providers, POS systems, wine club and customer database management tools? We narrow down your essential needs and then determine appropriate vendors or tools for consideration. We oversee the RFP process, vendor and tool selection, and implementation. | |